Content marketing is creating valuable information that stimulates interest and educates people on your products or services. Content is created to attract readers and gain website traffic with the overall strategy of generating leads and acquiring customers.
Search engine optimisation (SEO) works hand in hand with content marketing. A skilled content marketing agency will create copywriting content that is not only valuable to audiences, but apply SEO techniques that easily allow Google bots to crawl and index the content, thus improving your site’s visibility in a Google search.
Each creation of online material, such as a blog post, provides another indexing opportunity to promote your website to prospective customers.
Still unsure if blogging is for your small business?
Here’s a list of benefits in developing a business blog;
- Creates an opportunity to target new keywords
- Each post produces another page to be indexed on search engines
- Generates word of mouth marketing
- Increases website traffic
- Builds brand awareness
- Reinforces your business credibility
- Provides social media content
Are you a small business owner who loves the sound of growing your business, but doesn’t have the time or resources to create your own content? We are a Melbourne content marketing agency experienced in writing valuable and optimised content for even the most boring of industries!