Social Media Stats for Small Business

Relevant statistics on Australian small business social media habits taken from Sensis Social Media Report, June 2016
  • AUSTRALIANS ONLINE

    87% of Australians access the internet daily

  • SOCIAL MEDIA

    69% of these Australians visit social media websites

  • SOCIAL FREQUENCY

    26% of those people visit social media websites 5+ times per day

  • SMALL BUSINESS

    48% of small business have a social media presence

  • SELF MANAGE

    89% of which manage their own social media accounts

  • MEASURE SUCCESS

    21% of small businesses measure their Return on Investment (ROI)

  • SOCIAL STRATEGY

    69% of Australian small businesses don’t have a strategic social media plan